IG Group, a London-listed trading platform, plans to grow its crypto trading services in Europe by partnering with the Austrian exchange Bitpanda.
This partnership lets IG’s European branch use Bitpanda’s systems, like liquidity, market data, and trading connections, to give retail investors in the region access to digital assets.
IG started offering crypto trading in the UK a year ago and recently said that spot crypto brought in £2.4 million in revenue last quarter. The company serves about 1.3 million clients worldwide in stocks, forex, commodities, and derivatives.
Bitpanda, based in Vienna, works under the EU’s Markets in Crypto-Assets (MiCA) rules with licenses in Germany and Malta. The clear rules from MiCA are making more traditional finance companies offer crypto services in Europe.
This partnership is part of a bigger trend where traditional financial companies enter digital assets by working with regulated providers instead of building their own crypto systems.
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