EA Sports Partners Nike’s NFT Sneaker Project
EA and Nike have just announced a collaboration that will bring select virtual assets created by Nike’s Web3 marketplace platform,.Swoosh, to future EA Sports titles. There will be virtual footwear and apparel, but no specific games have been mentioned, and neither company has provided much information about what we can expect.
However, the partnership with EA appears to fulfil promises made by Nike when the shoe brand first launched in November. Swoosh. Nike suggested at the time that its virtual apparel could eventually be used in video games and “other immersive experiences. “Despite various delays and technical issues, Swoosh’s first NFT drop of virtual trainers sold over $1 million.
(With inputs from Shikha Singh)
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