The Metaverse is increasingly becoming the focus of studies attempting to identify the potential of potential investments in the field. In its latest report, titled “Total Immersion: How Immersive Experiences and the Metaverse Benefit Customer Experience and Operations,” consulting firm Capgemini discovered that nine out of ten consumers are curious about the metaverse and what it might bring to their lives.
Between July and August, 8,000 consumers and 1,000 organisations in 12 countries were polled for the report. According to Capgemini’s research, while the metaverse is still in its early stages, businesses are already taking advantage of the opportunities it provides.
Research finds that consumers are intrigued by the prospects of immersive and metaverse experiences, and they would like to use the metaverse mainly as a place to interact with their family, friends (43%) and even their colleagues (39%).
Amongst the brands they would be most interested in interacting with in the metaverse, they cite retail shopping (78%) and consumer product organizations (77%), i.e., enhancing their purchasing or try-on experience for high-engagement products such as cars, furniture, and household electronics.
Similarly, seven out of ten businesses believe the metaverse will be a differentiating factor in corporate image.
(Reporting by Shikha Singh, Editing by Laxmikant Khanvilkar)
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