Binance.US is working hard to win back a big share of the U.S. crypto market after nearly two years of regulatory challenges. The exchange wants to reclaim 20% of the country’s crypto trading volume, a level it had before regulatory issues hurt its business. Led by CEO Stephen Gregory, Binance.US is focusing on lower trading fees, new products, and better customer engagement to compete with Coinbase and Kraken. The company says it is starting a new growth phase as regulations become more favorable.
Gregory said the past two years forced the exchange to slow down because of legal and regulatory problems affecting the wider Binance group. Now that these challenges are easing, the company is working to rebuild trading activity and regain user trust.
One of the main strategies is aggressive pricing. In April, Binance.US introduced zero maker fees and cut taker fees to 0.02% or less on over 250 spot trading pairs. Some pairs now have taker fees as low as 0.01%, making the platform one of the cheapest crypto exchanges in the U.S.
Gregory said the company has also contacted many of its biggest former customers to find out what would bring them back. The exchange hopes that lower costs, more liquidity, and a wider range of services will attract both retail and institutional traders.
Currently, Binance.US offers spot trading, crypto conversion, over-the-counter trading and staking services. The company also plans to seek regulatory approvals that would allow it to introduce derivatives, perpetual futures and prediction market products in the future.
Gregory emphasized that Binance.US is independent from Binance.com, even though they share the Binance name. He said the U.S. platform has its own governance and is focused on serving American customers under local rules.
“I’m really optimistic going in. This is the best time to build.”
Our CEO @Stevie_Satoshi joined @CoinDesk at the NYSE to talk about the future of @BinanceUS.
Watch the full conversation ⤵️https://t.co/e82DfaFP7m
— Binance.US 🇺🇸 (@BinanceUS) July 13, 2026
The regulatory situation has gotten much better over the past year. The U.S. Securities and Exchange Commission dropped its civil lawsuit against Binance, Binance.US, and founder Changpeng Zhao in May 2025. Earlier, in February 2025, the exchange brought back fiat deposit and withdrawal services in most supported areas after fixing its banking relationships.
Even so, there are still challenges. Binance.US still faces restrictions in some U.S. states, and rebuilding market liquidity will take time. Gregory believes that healthy competition is good for consumers, and the company hopes its lower fees and more products will help it win back its old position in the U.S. crypto market.
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