Binance.US is working hard to win back a big share of the U.S. crypto market after nearly two years of regulatory challenges. The exchange wants to reclaim 20% of the country’s crypto trading volume, a level it had before regulatory issues hurt its business. Led by CEO Stephen Gregory, Binance.US is focusing on lower trading fees, new products and better customer engagement to compete with Coinbase and Kraken. The company says it is starting a new growth phase as regulations have become more favourable.
Gregory said, during the past two years the exchange has faced slow down because of legal and regulatory problems affecting the whole Binance group. Now with the challenges easing, the company is working to rebuild trading activity and regain user trust.
“I’m really optimistic going in. This is the best time to build.”
Our CEO @Stevie_Satoshi joined @CoinDesk at the NYSE to talk about the future of @BinanceUS.
Watch the full conversation ⤵️https://t.co/e82DfaFP7m
— Binance.US 🇺🇸 (@BinanceUS) July 13, 2026
One of the main strategies is aggressive pricing. In April, Binance.US introduced zero maker fees and cut taker fees to 0.02% or less on over 250 spot trading pairs. Some pairs now have taker fees as low as 0.01%, making the platform one of the cheapest crypto exchanges in the U.S.
Gregory said the company has also contacted many of its biggest former customers to find out what would bring them back. The exchange hopes that lower costs, more liquidity and a wider range of services will attract both retail and institutional traders.
Currently, Binance.US offers spot trading, crypto conversion, over-the-counter trading and staking services.
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