Metaverse & The Film Industry
By Vishakha Thakur
Metaverse is a big boon for the Indian film industry and it will change the way we have experienced cinema. The 2018 film, Ready Player One is considered a landmark film because it is set in a future where people are connected to and are living in the metaverse. Tron, and the dystopian British anthology TV series Black Mirror are some of the others which are set in a similar future or depict a metaverse like world
Celebrities Embracing Metaverse
AR Rahman is the latest entrant in the web3 world with his metaverse project named Katraar. Rahman is not the first Indian celebrity to foray into the metaverse. Kamal Hassan and Daler Mehndi were some of the first Indian celebrities to dabble with this new technological avenue. Prominent Hollywood actors are already into the VR experience such as Kate Winslet, Daisy Ridley, Glenn Close and Jennifer Hudson. Another fine example of metaverse filming is the animated series Lustration, whose trailer was released by Meta Quest in May 2022. The film lets viewers see the story from multiple angles and beyond the central plot. This means that viewers become a part of the film’s setting, like being present in the scene itself and watching the characters talk like we do in our real world.
More steps are being taken to introduce the overall experience of cinema into the metaverse. In July 2022, a company known as Meta Hollywood announced that it will build a first-of-its-kind virtual Hollywood-themed backlot movie studio in the metaverse in partnership with The Sandbox and the Planet Hollywood Group.
Film festivals are bringing even more VR and AR projects into their lineups. The 2022 Sundance Film Festival kicked off nine days of film premieres, conversations, and immersive experiences. Event organisers partnered with digital production studio Active Theory to create a spaceship and biodigital showcase via VR headset.
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