Eightco Holdings has wrapped up a $270 million private placement to fund a bold new strategy: building a treasury centered around Worldcoin (WLD), the cryptocurrency created by Sam Altman’s identity-verification project, World.
The deal was led by investment firm Mozayyx and included a $20 million investment from BitMine Immersion Technologies, a major Ethereum treasury player.
Eightco said its reserves will include cash and Ethereum, but the star of the show will be Worldcoin as its primary treasury asset.
As part of the move, Eightco sold 171.2 million shares at $1.46 each. The company also announced that Wedbush analyst Dan Ives will take over as chairman of its board—a significant leadership shift.
