Flipkart Forms Strategic Partnership With Fireblocks
Flipkart has partnered with Fireblocks, an enterprise platform that manages digital asset operations and builds innovative businesses on blockchain technology.
The partnership aims to support consumers’ safe and easy interaction with the Web 3.0 ecosystem, while also allowing brands to innovate and enhance customer experiences.
Fireblocks has set up 3.6 million wallets for Flipkart users, with most created in recent months. With over 500 million users and over 150 million products across 80 categories, the partnership aims to create a scalable brand engagement program on the blockchain.
(With inputs from Shikha Singh)
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