Tottenham Hotspur Taps Chiliz Blockchain
Tottenham Hotspur will use blockchain technology to issue and manage its own Web3 fan token, enhancing supporter engagement and rewards. The token will be issued through Socios.com, a fan engagement platform built on the Chiliz blockchain, which has attracted over 80 major sporting teams worldwide. Users can participate in decentralized autonomous organization-like decisions involving their favorite teams.
Tottenham has joined other prominent football teams, including Manchester City, Arsenal, Barcelona, Paris Saint-Germain, Juventus, Inter Milan, AC Milan, Atlético Madrid, and A.S. Roma, in using blockchain for fan engagement. The launch of SPURS tokens will allow on-chain voting on team dynamics, including potential kit changes. Tottenham will also partner with MatchWornShirt, a platform that facilitates auctions of authenticated jerseys. The fan token will enhance Tottenham’s existing membership scheme with club-related rewards and experiences.
(With inputs from Shikha Singh)
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