Wrangler, Jeremy Booth To Launch Phygital Jacket
Wrangler, which has maintained its iconic cultural status since its inception in 1947, and artist Jeremy Booth have collaborated on an NFT wearable as part of their new multi-tiered partnership. The duo’s phygital “Western Art Dept” denim jacket, created in collaboration with LTD.inc and Proof Of Attendance Protocol, features an NFC tag linked to an NFT artwork. The artist’s fanbase was invited to meet Booth at NFT.NYC, with the first 300 collectors receiving an exclusive cowboy boot NFT designed by Booth.
(With inputs from Shikha Singh)
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