- Generali Asset Management increased its Strategy (MSTR) holdings by 100,985 shares in Q3 2026.
- The asset manager held 237,930 MSTR shares valued at approximately $36.4 million as of September 30.
- Strategy reported holding 848,517 Bitcoin worth $64.02 billion in aggregate acquisition costs as of October 25, 2026.
Generali Group has boosted its exposure to Bitcoin by making an investment in Strategy Inc. (NASDAQ: MSTR). The company, once known as MicroStrategy, is the corporate holder of Bitcoin in the world.
A Form 13F-HR filing submitted to the U.S. Securities and Exchange Commission (SEC) on October 26 2026 shows that Generali Asset Management SPA SGR held 237,930 shares of Strategy Inc. As of September 30. The number of shares grew by 100,985 during the quarter.
JUST IN: Italy’s largest insurance company Generali Group just disclosed it bought 100,985 more shares ($14.1 million) of #Bitcoin treasury company Strategy $MSTR.
It now holds a total of 237,930 shares ($33.3 million).
Insurance companies are adding BTC exposure through treasury companies. 👀🔥
— Bitcoin Treasuries (@BTCtreasuries) October 27, 2026
The investment was worth, about $36.4 million, which makes up 0.64% of the asset manager’s total U.S. Equity holdings. The filing gives a view of the investment but does not explain why Generali decided to increase its stake.
Generali Expands Its Strategy Stock Holdings
The newest information shows how fashioned money managers can get involved with Bitcoin by investing in companies that are listed on the stock market instead of owning the digital currency directly.
The stock price of the company is strongly connected to how Bitcoin’s doing in the market. But the companys results can also be affected by what people think about it how money it raises and how much its Bitcoin stash is worth.
For investors this way of getting into Bitcoin allows them to use regular stock exchanges. It also brings some risks that are specific to the company like if more shares are created or if the price of the companys stock goes up or down compared to its Bitcoin holdings.
Generalis newest report comes after other reports that showed the money manager had bought shares in the company by the end of 2024. The rise was shared through an official report, and Generali did not say anything publicly about why they made the move.
Strategy Holds More Than 848,000 Bitcoin
Strategy reported holding 848,517 BTC as of October 25, 2026, according to its October 26 SEC filing. The company acquired these holdings for a purchase price of approximately $64.02 billion, including fees and expenses, at an average cost of $75,446 per Bitcoin. The company also reported a $4.83 billion U.S. Dollar reserve intended to support stock dividends and interest obligations.
Strategy did not. Sell Bitcoin, during the week of October 19–25, according to the filing. Its broader treasury strategy has relied heavily on equity offerings and convertible debt to finance Bitcoin acquisitions.
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