“Market dips, strategy grips, Bitcoin buys don’t slip.”
Strategy Inc. (MSTR) is improving its long-term Bitcoin strategy by purchasing 1,286 Bitcoin for $116.3 million, despite the fact that the company is preparing to announce a huge unrealised loss in Q4.
The most recent Bitcoin purchase, according to the business, was made during the week ending January 4 at an average price of almost $90,391 per Bitcoin. Strategy is now one of the biggest corporate Bitcoin holders in the world, with a total of 673,783 BTC. These holdings are worth close to $63 billion at current market prices.
Strategy is unwavering in its conviction that Bitcoin is a solid long-term investment despite continuous market volatility. After the announcement, Bitcoin was trading close to $92,930, up roughly 1.6%.
The company sold 1.99 million Class A shares to finance a portion of the acquisition. It also stated that it had reserves of $2.25 billion in US dollars, which gives it more financial flexibility.
But there is a price for the aggressive purchasing. Due in significant part to the decline in the price of Bitcoin in late 2025, Strategy anticipates reporting a $17.44 billion unrealised loss on its digital assets for Q4. A $5.01 billion deferred tax advantage is anticipated to partially offset this loss.
Investor confidence seems stable in spite of these fake losses. In premarket trading, Strategy’s stock increased 4.24%, indicating confidence in the company’s Bitcoin-focused strategy.
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