Real estate investor Grant Cardone says he has added another $100 million in Bitcoin to his company’s balance sheet as part of a strategy that mixes digital assets with income-producing real estate.
At Consensus Miami 2026, Cardone said his firm is combining Bitcoin with traditional property investments in one investment structure. He thinks this hybrid approach could do better than regular real estate investment trusts (REITs).
Cardone said this latest Bitcoin purchase adds to a previous buy of 1,000 BTC in 2025, bringing the company’s total Bitcoin holdings to about $200 million.
He said that mixing steady rental income with Bitcoin growth creates a stronger long-term investment model. He also made it clear that this strategy does not put real estate itself on the blockchain.
Cardone has also shown interest in tokenization, saying he plans to tokenize parts of his company’s real estate holdings to make them more liquid and accessible to investors.
These comments come as more companies and investment firms add Bitcoin to their balance sheets, showing that digital assets are becoming more accepted in institutional investment strategies.
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