Clinique Opens Metaverse Storefront
Clinique, an Estee Lauder company, is launching “Clinique Lab,” a digital shopping experience. The Clinique Lab virtual storefront infrastructure is a photorealistic 3D environment provided by Journee, a metaverse-as-a-service platform company, and is accessible online via laptop or smartphone with no headset required.
Customers can create a customized avatar and explore six unique zones, including product stories, gamification, personalized interaction with Clinique associates, unique offers, and immersive on-site shopping, at the storefront.
(With inputs from Shikha Singh)
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