Strategy’s perpetual preferred stock product, known as ‘STRC’, is rapidly becoming a major driver behind the company’s growing Bitcoin holdings. Market estimates suggest that roughly 7,000 Bitcoin were purchased this week through the product, highlighting how quickly it has gained traction among investors looking for high returns.
STRC currently offers an attractive yield of around 11.5% and distributes cash payments monthly. The company has described the instrument as similar to a short-term, high-yield savings product.
Its dividend rate is adjusted periodically to keep the share price close to its $100 face value and reduce volatility. Strong investor demand has helped Strategy accumulate more than 11,000 BTC over the past two weeks, bringing the total purchases through the programme to around 34,000 BTC since launch.
However, some experts caution that such high yields come with risks. Alexander Blume, CEO of digital asset investment firm Two Prime, warned that investors should not assume the product is risk-free.
According to him, any financial instrument offering returns significantly above U.S. Treasury yields must involve additional risk factors.
Corporate investors are also beginning to show interest. Asset manager Strive recently allocated $50 million to STRC, while digital credit firm Apyx has increased its holdings to 255,000 shares.
Despite the growing demand, analysts note that the product’s success depends heavily on investor confidence in both strategy and Bitcoin. If that confidence weakens, the share price could fall below its target value.
For now, strong momentum and demand for high-yield investments appear to be supporting the structure.
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