Memecoin launchpad Pump.fun is expanding beyond memecoins with the launch of an investment arm called Pump Fund. The company announced the move alongside a $3 million hackathon aimed at supporting early-stage projects.
Under the program, 12 selected projects will receive $250,000 each at a $10 million valuation. Pump.fun said it plans to work with teams long-term and is open to backing projects that are not strictly crypto-focused.
The shift comes as memecoin trading volumes on Pump.fun have cooled from early 2025 highs. Through the hackathon, teams will launch tokens, share progress publicly and let the market decide which ideas succeed.
Co-founder Alon Cohen said demand for strong founders remains high regardless of market conditions. He added that tokenization allows builders to access funding and users directly, without relying on traditional investors. Pump.fun sees this model as a new way to fund innovation.
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