Lamborghini Unveils Lanzador Electric Ultra GT
Automobili Lamborghini has launched Lamborghini Lanzador Lab: The Official Design and Drive Experience on Roblox, a virtual platform that allows users to explore the brand’s design and technology of the upcoming all-electric Ultra GT car, the Lanzador.
The immersive 3D experience on Roblox allows users to engage with Lamborghini’s cutting-edge design and technology, providing early insight into the Lanzador’s features.
The platform also offers customizable options and interactive components, bringing Lamborghini’s signature innovation and style into the metaverse.
Users can tour a virtual replica of the Lamborghini museum, customize their digital Lanzador through Lamborghini’s Ad Personam personalization program, and participate in virtual racing time trials with their personalized cars.
(With inputs from Shikha Singh)
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