Kraken is updating its mobile app to include an AI-powered investing assistant that helps users build portfolios based on their personal financial goals, not just trading tools.
This new feature will suggest investments, watch the markets, and offer personalized advice, but users will always make the final decision. Unlike fully automated trading systems, every transaction still needs the user’s review and approval before it goes through.
Source: Kraken.com
The platform starts by asking users about their financial goals, like buying a home, saving for retirement, or building an emergency fund. It also looks at things like risk tolerance, investment preferences, and funding plans before suggesting a portfolio. Users can adjust these recommendations before investing and will keep getting personalized portfolio updates over time.
Kraken calls this technology a “financial intelligence” system, not an automated trader. Instead of making trades on its own, the AI keeps an eye on the market, spots possible opportunities, and suggests actions based on each user’s portfolio and goals. Kraken says this method helps investors feel more confident and keeps them fully in control of their investment choices.
Kraken’s Chief Data Officer, Kamo Asatryan, said the technology is meant to give everyday investors the kind of market awareness that was once only available to professionals. By using simple language instead of complicated trading screens, Kraken hopes to make investing easier for more people.
This launch comes as crypto exchanges compete on more than just low fees and token listings. Companies are now racing to add artificial intelligence to their platforms, helping users analyze markets, manage portfolios, and use financial products through easy-to-use chat interfaces.
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