Ferrari is preparing to launch a digital token for members of its elite Hyperclub, signaling its entry into the crypto economy. Dubbed “Token Ferrari 499P,” the asset will allow 100 of the company’s wealthiest fans to trade and bid on a Ferrari 499P endurance racing car.
Scheduled to debut during the 2027 World Endurance Championship season, the initiative aims to engage tech-savvy collectors and strengthen brand loyalty. Ferrari has partnered with Italian fintech firm Conio to design and operate the token infrastructure.
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