EBay Uses AI to Deliver Personalized Recommendations
“Shop the Look,” an AI enhancement from eBay, helps fashion consumers find items and outfits that match their style preferences.
The feature uses customers’ shopping histories to present them with personalized style recommendations, ensuring a tailored shopping experience.
The feature is available on iOS for eBay customers in the US and the UK, with Android expected later this year. By enabling enthusiasts to visualize how potential additions will complement their current wardrobe, the feature aims to enhance their user experience.
PYMNTS Intelligence has found that 44% of consumers are interested in integrating AI technologies into shopping experiences, with younger generations showing higher interest.
Etsy has also launched a hub that uses both AI and human curation to help shoppers find gifts for any occasion.
The platform’s Gift Mode allows shoppers to enter recipient information and browse items selected by the company’s machine learning technology.
The “shop the look” feature is currently available on the eBay homepage and the fashion landing page. The company is considering expanding the feature to other product categories.
(With inputs from Shikha Singh)
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