The “Aave Will Win” governance proposal, put out by Aave Labs, would allocate all profits from Aave-branded goods to the Aave DAO treasury. The strategy seeks to improve the protocol’s long-term viability and is focused on the impending Aave V4 update.
If authorized, profits from Aave Labs’ enterprise solutions, institutional tools, and user interfaces would go straight to the community-controlled DAO rather than the business. As decentralized finance moves into a new stage of expansion, the framework formalizes a token-centric paradigm, according to founder Stani Kulechov.
In order to resolve past conflicts within the community over control of important assets, the proposal also contains proposals to create a foundation for trademark management and brand protection.
The move reflects Aave’s ambition to evolve beyond lending and position itself as broader financial infrastructure governed by its decentralized community.
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