Binance reports that its new Direct Stocks platform reached $1 billion in assets under management within 30 days and generated over $3 billion in trading volume. The service lets eligible users outside the U.S. invest in more than 7,000 U.S. stocks and ETFs using stablecoins through the Binance app. Binance says this milestone shows strong global demand for easier access to U.S. equity markets, especially in emerging economies where traditional brokerage options are limited.
Binance shared these numbers in a July 1 announcement, calling Direct Stocks one of its fastest-growing products. The company saw average daily inflows of about $42 million in the first month. Nearly 73% of users were from emerging markets, and many took advantage of fractional investing, which lets customers buy shares starting at just $5.
Binance also pointed to strong customer engagement. Nearly one in seven visitors to the stock trading page signed up, and almost 90% of those new users made at least one trade. Of the more than 7,000 available stocks and ETFs, about 740 have already been traded. Most investors focused on technology companies, especially semiconductor stocks, showing rising interest in artificial intelligence.
Binance says Direct Stocks helps solve a common problem in global investing by letting users buy U.S. stocks without needing a traditional brokerage account. Investors can buy fractional shares with stablecoins or BNB, making the service easier to use in places where banking or cross-border investing is often difficult.
Binance also explained how Direct Stocks differs from its new bStocks product. Direct Stocks gives users exposure through Binance’s brokerage, Nest Trading Limited. In contrast, bStocks are blockchain-based certificates that track shares one-to-one and can be traded on-chain at any time.
Competition in tokenized and blockchain-based equity trading is heating up. Other exchanges like Coinbase, Kraken, and Bitget have launched similar products as more people look for blockchain-based ways to access traditional financial markets.
Binance thinks assets under management could go beyond $10 billion by the end of 2026, but says this is only an estimate, not a promise. Still, the strong first month shows that more investors are interested in mixing traditional stock investing with the speed and convenience of digital asset platforms.
7⃣The newest engine is already scaling.
Binance equity AUM crossed US$1B in a single month, with cumulative volume reaching US$3.1B. Traditional markets accessed via crypto infrastructure — 24/5 trading, on-platform arbitrage, no legacy settlement friction. pic.twitter.com/zOcxqXu1MU
— Binance Research (@BinanceResearch) July 9, 2026
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