Bitcoin treasury firm Strive is boosting its ability to buy Bitcoin by planning to expand its fundraising programs by a total of $4.2 billion.
CEO Matthew Cole said the company plans to increase both its ASST and SATA at-the-market programs by $2.1 billion each. These programs let Strive raise money from investors and use the funds to buy Bitcoin directly.
The company’s strategy is simple. Instead of holding cash for long periods, it converts money raised through securities offerings into Bitcoin, steadily growing its BTC reserves.
The announcement comes after several recent acquisitions. Strive said it bought 1,109 BTC worth about $85.4 million in late May, bringing its total holdings to around 16,500 Bitcoin valued at about $1.27 billion.
Earlier this year, Strive also bought 382 BTC, 444 BTC, and 789 BTC, showing a steady accumulation strategy even with market ups and downs.
The SATA program has caught investors’ attention because its dividend yield is about 13%, higher than many competing products.
This latest move is different from Strategy, which recently sold a small amount of Bitcoin to pay dividends. While Strategy is changing its capital structure, Strive is raising more funds and doubling down on Bitcoin accumulation.
With this new expansion plan, Strive is making itself one of the most aggressive corporate Bitcoin buyers in the market.
Strive expects to increase the size of both the $ASST and $SATA ATM programs by $2.1 billion each, reflecting a sustained increase in liquidity and demand for both securities.
We will provide a balance sheet update tomorrow pre-market.
— Matt Cole (@ColeMacro) June 1, 2026
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