UBS Tests Digital Assets! Is Digital Assets Becoming a Core Offering for Global Wealth Managers?

“FROM NICHE TO RICH, DIGITAL ASSETS MAKE THE SWITCH.”

Are Bitcoin and Digital Assets Reshaping Wealth Management? UBS, the world’s largest wealth manager, is making a cautious but deliberate move into digital assets. The massive Swiss bank is reportedly investigating bitcoin investment alternatives for a small number of private banking customers.

This action demonstrates how global wealth managers’ perceptions of digital assets like Bitcoin and Ether are changing.

UBS intends to permit a limited number of Swiss private banking clients to purchase and sell important digital coins during the first phase. In order to complement this product, the bank is also looking into partnerships.

Discussions for a full rollout have been going on for a few months, but UBS has not yet taken a decision. The service might eventually reach areas including the US and Asia-Pacific.

Client demand is a major factor in the $4.7 trillion in client assets that UBS manages. As digital currencies becomes more accessible and regulated through reliable institutions, wealthy investors are requesting more exposure to digital assets.

Digital Assets Are No Longer Niche! They’re Going Mainstream! This action represents a change in UBS’s strategy. The bank used to be cautious when it came to direct about trading digital currencies.

It has continued to be involved in blockchain innovation, nevertheless. Through its UBS Tokenise platform, UBS has already worked on digital payment solutions and tokenised funds.

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