Total transaction volume in Brazil’s cryptocurrency market climbed 43% year-over-year in 2025 as average investment per user surpassed $1,000, according to a report from Mercado Bitcoin, Latin America’s largest digital asset exchange. The data indicates Brazil’s crypto market is transitioning from speculation-driven activity toward structured investing and portfolio planning.
Bitcoin remained the most traded asset on Mercado Bitcoin’s platform, followed by the U.S. dollar-pegged stablecoin USDT, Ethereum, and Solana. Stablecoins emerged as a key entry point for investors, accounting for roughly three times more transactions than in the prior year as users sought lower volatility amid uncertain macro conditions.
Lower-risk crypto products gained significant momentum in 2025, with digital fixed-income offerings, known locally as Renda Fixa Digital, recording a 108% increase in investment volume. Mercado Bitcoin distributed approximately $325 million to investors through these products in 2025, according to the platform’s data.
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