Umbro Partners One Future Football
Umbro has partnered with One Future Football, an AI-driven football league, to become the exclusive Official Ball Partner. Starting October 20th, Umbro will use the Neo Swerve Pro ball in all matches of One Future Football Season 2, a virtual league with 264 players competing for 12 clubs. The AI Match Engine generates matches using tens of thousands of data points and millions of calculations, providing a unique and thrilling football experience. Umbro’s Managing Director, Anthony LiYle, is excited to be part of One Future Football’s development.
Umbro has partnered with One Future Football to enhance the football experience for fans by blending technology, sustainability, and fan engagement. The partnership signifies a new era in football, with the Neo Swerve Pro ball at the forefront of Season 2, offering a thrilling, innovative, and environmentally-conscious football experience for fans worldwide.
(With inputs from Shikha Singh)
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