Mac House, a Japanese casual apparel chain, has officially rebranded to Gyet Co., marking a major strategic shift into digital assets and AI. The company’s new corporate charter includes cryptocurrency acquisition, mining, staking, trading, and payment services, alongside blockchain development and AI research. Gyet recently launched a $11.6 million Bitcoin purchase program and began mining tests in U.S. states such as Texas and Georgia. It also partnered with mining firm Zerofield in July.
The company’s initial target is to accumulate 1,000 BTC, a modest goal globally but notable for a retailer funding purchases with operating cash flow. Within Japan, Gyet follows peers such as Hotta Marusho and Kitabo, which also pivoted into crypto. Analysts say the move may accelerate corporate Bitcoin adoption in Japan and inspire non-tech firms to enter Web3 and AI. By bridging retail with digital assets, Gyet highlights how traditional businesses are increasingly treating cryptocurrency and AI as long-term growth strategies.
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