Home Mahindra Test Drives XUV400 Into Metaverse

Mahindra Test Drives XUV400 Into Metaverse

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Mahindra has unveiled XUV400verse, a virtual world metaverse platform powered by Metadome.ai for Mahindra’s all-electric XUV400. The platform will function as a universe, combining the brand’s virtual spaces to provide a one-of-a-kind customer experience complete with photorealistic graphics.

The XUV400verse will allow Mahindra enthusiasts and customers to engage, collaborate, socialise, and interact with the product in an immersive environment.

Veejay Nakra, President, Automotive Sector, Mahindra & Mahindra said, “The XUV400verse will enable us to create a superior customer experience. We invite our community of young SUV buyers and enthusiasts to plug into this experience with their friends and family from the comfort of their homes. We are providing an environment that resonates with our next generation of tech-savvy customers, offering them an innovative and immersive experience.”

(Reporting by Shikha Singh, Editing by Kapil Rajaygopal)

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