FRAME Level Up Retail Store With AI-Driven Concept
FRAME, an American fashion-retail company, has introduced a new retail concept in London’s Marylebone, using AI technology. Co-founder Erik Torstensson partnered with French Architects, FB Studio, to design a space inspired by California’s cultural scenery, featuring artwork and sought-after design pieces.
FRAME, a minimalist-designed denim brand, has opened its second store in London, 94 Marylebone High Street. The store features large brutalist stone tables and custom-made chrome sculptures, created using an AI program as an initial sketching tool. The store, located at 94 Marylebone High Street, is FRAME’s second venture in London after the first in Brompton Cross. With 14 stores in North America and plans for expansion in Europe, FRAME products are available through e-commerce platforms, multi-brand stores, and department stores globally.
(With inputs from Shikha Singh)
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