Cupra Launches Metahype In Metaverse
Cupra describes Metahype as a “ever-expanding virtual island where brands, creators, and communities get together to socialise, collaborate, create, and live emotional experiences,” making its debut at the company’s Exponential Impulse event in Berlin.
The island is made up of many neighbourhoods and communal areas that companies, start-ups, and creators may own and utilise to interact and connect with the younger generation.
Users arrive at Metahype Square, where they are given a Dynamic NFT that represents each Hyper’s reputation as well as their Metahype Passport. Cupra has created a gamification system that gives users hypes in exchange for their participation and activity on the network. Within Metahype, these points can be used to open up new areas and exclusive experiences.
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