BitMine Immersion Technology has agreed to invest $200 million in Beast Industries, the entertainment company founded by YouTube star Jimmy Donaldson, widely known as MrBeast. The deal is one of BitMine’s largest investments outside its core crypto mining business.
MrBeast runs a massive network of YouTube channels with more than 450 million subscribers worldwide. BitMine’s leadership said the creator-led company has unmatched reach among younger audiences and strong potential for long-term growth.
As part of the deal, Beast Industries plans to explore how decentralized finance could be used in its future financial services platform. While no products or timelines have been confirmed, both companies said blockchain tools could play a role.
Beast Industries has been expanding beyond content into new areas like telecom and finance. The company generated around $400 million in revenue in 2024, highlighting its rapid growth and increasing appeal to large investors.
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