Binance-Powered Tour Heads To Australia, New Zealand
The Weeknd and Binance are launching their first-ever global concert tour, “After Hours Til Dawn,” in November and December 2023. The tour, powered by Binance’s blockchain ecosystem, will feature performances in Australia and New Zealand, aiming to elevate the fan experience.
The Weeknd’s “After Hours Til Dawn” tour has attracted three million fans worldwide, with over 30,000 participating in online challenges on EnterTheDimension.com. Over 15,000 Souvenir NFTs (SNFTs) have been claimed across 14 countries. In Australia and New Zealand, users will receive exclusive opportunities, including a special ticket presale for select shows and a limited-edition Souvenir NFT as a token of appreciation. These NFTs serve as digital keepsakes, unlocking opportunities to win autographed merchandise, exclusive events, and VIP access to The Weeknd’s concerts.
(With inputs from Shikha Singh)
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