Bring Home The World, Thanks To Metaverse 

By Vishakha Thakur

With the ongoing evolution of 3.0 technology comes the creation of new and intriguing concepts that can alter the way we live, work, and play. Metaverse is one such concept that has gained traction in recent years. Metaverse has the potential to transform the way we interact with entertainment, education, real estate, healthcare, and even work. Tech giants such as Apple, Facebook, and Google are embracing metaverse and countries are betting big on it, touching our lives in multiple ways.

Healthcare & Wellness: 

Metaverse has the potential to be used for virtual healthcare and wellness. With the rise of telemedicine, metaverse provides a novel way to provide healthcare services in a virtual setting.

• Using metaverse, doctors can offer virtual consultations to patients from the comfort of their homes.
• Using metaverse, wellness centres can assist clients in staying fit and active. This is particularly useful to people who do not have access to regular gym facilities.

HR & Employee Training:

The Human Resource department of companies can use metaverse to impart virtual training and education to their employees, especially when remote working is proving more cost-effective and productive as well.

• Metaverse provides a novel way to deliver engaging, interactive & immersive interaction with employees.
• Metaverse can set up a virtual training environment where employees can practise real-life scenarios in sectors such as aviation and healthcare.

Marketing & Advertising:

With the rise of ad blockers and the difficulties of reaching audiences through traditional methods, virtual advertising may be a new way to attract consumers’ attention.

• Companies can use metaverse to develop immersive and interactive commercials that allow users to interact with their brand.
• For example, an apparel brand can establish a virtual store where customers can try on clothes and purchase products in a realistic 3D setting.
• Snap has come with augmented reality mirrors where one can see how a piece of cloth would look on them without even physically wearing it.

Digital Events and Conferences:

Virtual events and conferences are one of the most practical applications of metaverse. With the pandemic causing many activities to take place online, metaverse provides novel means to bring people together in a virtual area.

• With metaverse, you can attend virtual conferences, network with participants, exhibitors & listen to keynote speeches from your home.
• Metaverse provides a level of immersion that standard video conferencing cannot, and it has the potential to transform businesses that rely on events to engage with consumers and partners.

Virtual Showrooms & Product Demos:

Virtual showrooms and product demos can also be created using metaverse.

•  Automobile giants such as Maruti, BMW, Hyundai have created virtual showrooms to showcase their latest models in a realistic 3D environment, giving customers a feel of the vehicle before visiting a dealership.
• Similarly, businesses can use metaverse to build interactive virtual product demos that highlight the qualities and benefits of their products.

Virtual Real Estate & Property Management:

Metaverse can also be used to manage virtual real estate and property. Many people are looking for new ways to live and work as remote employment becomes more popular.

• Metaverse can create virtual properties that may be rented or sold to people all over the world.
• Property managers can use metaverse to promote properties in realistic 3D setting, allowing potential renters/buyers to get a sense of the place before even stepping inside.

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