POP Culture Group Co., Ltd., a China-based entertainment company, has made a bold pivot into digital assets by investing $33 million to purchase 300 Bitcoin. The company also unveiled plans to create a crypto fund to accelerate its transition into a Web3-powered entertainment ecosystem.
According to CEO Huang Zhuoqin, the initiative aims to transform the company’s offerings—from live events and artist management to digital entertainment—into a “global Web3 pan-entertainment super ecosystem.” He emphasized that entertainment should evolve from short-lived emotional experiences into sustainable, appreciating digital assets.
Financially, POP Culture Group has been performing strongly, with a market value of about $110.79 million and a six-month stock return of over 150%. The investment signals more than just diversification; it highlights a commitment to integrating blockchain and cryptocurrencies into core operations.
By directly purchasing Bitcoin and establishing a crypto-native fund, POP Culture Group positions itself as a pioneer in bridging traditional entertainment and Web3 innovation.
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