Digital asset firm Bakkt has acquired a 30% stake in Tokyo-listed Marusho Hotta, deepening its international Bitcoin strategy.
The deal makes Bakkt the largest shareholder, with plans to rebrand the firm to “bitcoin.jp” and secure the matching domain. Pending shareholder approval, Bakkt International President Phillip Lord will become the new CEO.
This move signals Bakkt’s ambition to merge digital asset infrastructure with Japan’s strong crypto culture and regulatory clarity. Simultaneously, BitBridge Capital completed its merger with Green Mountain Merger Inc. and will begin trading under the ticker BTTL, with plans to uplist to Nasdaq.
The back-to-back announcements reflect the growing trend of U.S. firms expanding Bitcoin treasury operations globally. Japan offers a large, digitally literate investor base and a regulatory framework favorable to crypto innovation.
Bakkt’s investment in bitcoin.jp gives it a foothold in one of Asia’s most promising markets for Bitcoin adoption, blending localized branding with global crypto-finance expertise.
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