Changi Enhances Metaverse Engagement
“Welcome to the Changiverse.” That is how Changi Airport Group (CAG) announced the launch of its new virtual world on the popular Roblox gaming platform this morning.
Changi Airport has become the first airport to launch a dedicated world on the online gaming platform, which executives describe as a significant step forward in the airport’s metaverse engagement.
Roblox’s more than 200 million monthly users can now visit Changi’s digital world, which includes popular and landmark airport sites as well as games that allow players to win prizes such as flight tickets.
Changi believes the launch will “revolutionise the online airport experience” by breaking down time and distance barriers to create engagement with travellers worldwide, regardless of whether they have visited the airport or not.
(With inputs from Shikha Singh)
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